The iPhone is celebrating its’ 10th anniversary this year. It’s not the first phone to include a camera, but even the first iPhone had a significantly better camera than any of the other phones, back in 2007. This simple feature we take for granted nowadays, combined with continuous, high-speed cellular internet connection, and the platform environment on all mobile operating systems (IOS, Android, and Windows), provided a fertile ground for technology entrepreneurs to reimagine customer shopping experience.
Adding to the mobile technologies above, image recognition software tools have improved dramatically in the past few years and augmented reality (AR) applications have expanded outside the gaming environment. Not yet fully mainstream, but it certainly going in that direction. Both AR (Augmented Reality) and Image Recognition technologies are changing the way we experience shopping.
Artificial Intelligence & Machine Learning are the underlying technologies, allowing smart operators to build visual tools, to transform the way we shop and interact with rich online media and offline environment.