From the CMO's desk.

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How To Pick The Right Social Media Tools?

 

Type the headline of this article into Google and you will get a lot of lists. “10 must have…”, “17 best…” and so on. These listicles will give you opinions on the growing list of social media tools available. They will all present alternate viewpoints, and you may even find an article that looks and feels like your business. However, start reading more than two or three of these articles and it’s easy to fall prey to “analysis by paralysis”. I know, because it’s exactly what I did!

There are now hundreds of social media apps, tools and plug-ins, which can make social media execution pretty overwhelming. The answer to our question – which is right for your business – depends largely on the type of business you run, or where you want your business to be in 12 months.

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Breaking the customer-centricity myth

There’s been a lot of talk recently about the shift of businesses to become more customer centric, as if customer-centricity is just another project. It isn’t. Customer Centricity is a complete paradigm shift, and needs to be treated as such. As I’m sharing my experience below, I hope this will become clearer.

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What is the future of the CMO role?

In the past two weeks, we’ve witnessed two of the largest consumer brands losing their CMOs. Coca Cola’s Global CMO was let go due to a restructure, and in Australia Unilever’s CMO was made redundant. This topic flamed a conversation I had with a potential partner, as he challenged the relevance of the CMO role in today’s market. Read more

Marketing is too important to leave to the marketers

Image Credit: Fran Trachta, Flickr - https://www.flickr.com/photos/fourtrac/5905455471

The resurgence of the marketing profession

With all of my technology-savviness, I’m still an old-school marketer. The marketing profession for me was never just about the messaging, or the promotional channels, whether it was ATL or BTL. It wasn’t just about the website visits, open rates, CTRs and CPC. It wasn’t really about the technology either – the CRM, the Marketing Automation, the CMS or any other f***ing TLA. I get it – as marketers, we are measured and monitored, and we do have to deliver on those, however, we, as marketers, have lost sight of what is really important, and all of the various factors and fundamentals that make the marketing profession what it really is.

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What makes a top performing marketing team?

A recent study published by Salesforce.com, uncovered traits and characteristics of Top Performing marketing teams from around the world. The survey illustrated the shift in marketing focus, depicting the make up of a top performing marketing team – what they focus on, which environment they play in, their collaboration practices, and more.

SFDC (Salesforce.com) is one of the largest technology platforms providers, providing sales & marketing software to a wide variety of companies. The research teams surveyed close to 4000 marketers from around the world. The respondents work in B2B and B2C environments, in various positions (from marketing analyst to CEO/CMO). Survey participants came from a wide variety of industries, and company sizes, from micro businesses to LARGE enterprises. Read more

Strategic Guidance. Tactical Implementation.

Every business needs a strategic direction. Every business needs creative marketing execution.
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