How to break the rules and build a great company?

photocredit - bobleesays.com

Since founding Amazon in 1994, Jeff Bezos has run his company according to an unconventional set of core principles:

don’t worry about competitors,
don’t worry about making money for shareholders, and
don’t worry about the short-term.
Focus on the customers, and everything else will fall into place.
CB Insights celebrated Amazon’s 21stbirthday, publishing 21 lessons learned from Jeff Bezos’ annual letters to Amazon’s Shareholders. Those letters reflect Bezos’ vision, not only for his own company but the future of commerce.

Read more

11 start-ups revolutionising shopping experience

The iPhone is celebrating its’ 10th anniversary this year. It’s not the first phone to include a camera, but even the first iPhone had a significantly better camera than any of the other phones, back in 2007. This simple feature we take for granted nowadays, combined with continuous, high-speed cellular internet connection, and the platform environment on all mobile operating systems (IOS, Android, and Windows), provided a fertile ground for technology entrepreneurs to reimagine customer shopping experience.

Adding to the mobile technologies above, image recognition software tools have improved dramatically in the past few years and augmented reality (AR) applications have expanded outside the gaming environment. Not yet fully mainstream, but it certainly going in that direction. Both AR (Augmented Reality) and Image Recognition technologies are changing the way we experience shopping.

Artificial Intelligence & Machine Learning are the underlying technologies, allowing smart operators to build visual tools, to transform the way we shop and interact with rich online media and offline environment.

Read more

Strategic Guidance. Tactical Implementation.

Every business needs a strategic direction. Every business needs creative marketing execution.
Call us now to find out more!

Get the latest from Orange Sky straight in your inbox