Our Marketing Leaders are a diverse group of executives. They bring a wealth of varied knowledge and experience across many industry verticals. Individually, they add a lot of value to our clients, and collectively – their value is immeasurable!
Raz’s career started with a Business Administration degree and a marketing major, in the last century! Raz has held both Sales & Marketing management positions in the past two decades. Being naturally curious, Raz has been experimenting with web technologies for over 15 years, and was an early adopter of Social Media, mobile and digital communications. With his strategic vision, and strong business acumen, Raz worked with both national and international brands, including QBE, Mortgage Choice & Citi Group, helping with understanding and implementations of digital and social media, bringing frameworks and processes to drive business results.
Raz brings international experience predominantly with professional services, and applies learning from various industries to his clients. He has worked with NGO’s, Academia, Government agencies, advertising agencies and advisory firms. Raz is a master negotiator, having been married and a father to three boys. For leisure, he rides a motorcycle, and when time permits, catch up on an ever-growing pile of books on his bedside table.
With almost 20 years experience as a strategic consumer marketer David Goldman has a proven track record and a passion for doing things differently and challenging the norm, importantly resulting in commercial success. David has worked for some of the world’s largest consumer organisations and most loved brands, including Coca-Cola, McDonald’s, Canon and the world’s largest media organisation NewsCorp. During his time in these organisations he launched Coca-Cola to the Palestinian Authority, developed the New Tastes Menu at McDonald’s and led a team with editorial support to reposition and relaunch The Daily and Sunday Telegraphs.
It was these successes, and an identification of a gap in the market around the “virtual marketing department” which led David to pursue and develop Outsource CMO with Raz where time-honored strategic marketing skills are blended with passion for new and evolving digital media. David and the team provide medium size organisations with much needed senior strategic marketing resource on a retainer basis, for those businesses that cannot sustain it fulltime.
Holly started her B2B marketing career over a decade ago and since then has worked, both agency and client side, with Wholesale Trade, Electrical, SaaS, Education and Training and Local Government organisations.
She is tertiary qualified in media and PR and has a Masters in Communications. Her personable nature coupled with the range of brands with which she has worked enables her to quickly align with a client’s organisational culture and become one of the team. She loves working with SMEs to maximise their marketing ROI, improve their processes and harness the entrepreneurial mindset that is often found in smaller businesses.
Her work style can be summarised with 3 Cs: Commercial, Creative and Customer. It is this combination that ensures she produces insightful, realistic marketing strategies while driving revenue and keeping clients happy. Which is ultimately what it’s all about.
Annie held senior strategic marketing roles for over 15 years, and has been working with some of the most innovative global financial technology companies. She acquired formal qualifications in marketing & communications, engaged in consultative marketing strategy programs, and completed customer centricity and pragmatic marketing methodologies – all from leading institutions in Australia, Europe and the US.
As a strategic thinker, Annie has lead established businesses as well as startups, through an accelerated growth phase. Her unique ability to identify and articulate business objectives, is a key to her success.
Annie is an expert in financial technology, global capital markets and electronic trading platforms, with experience across corporate branding, integrated marketing programs, product lifecycle and analytics.
“A great marketer knows company size and location is no barrier to regional and ultimately global success. What matters is understanding the offering, how it translates to the market, and how a team can support its success.”
Some of Annie’s most notable client technology upgrade success stories include Australia, Singapore and Central Europe Stock Exchanges, and large investment banks such as Macquarie, Standard Chartered and Citi, to name a few.
With a unique beginning as a mechanical engineer, Natasha quickly discovered she had a flair for translating complex technology jargon into compelling, engaging content. She quickly established herself as a credible B2B technology journalist and analyst with IDG Communications and IDC. Not content to rest on her laurels, Natasha also attained a degree in MBA in Technology Management and worked in marketing and PR roles on both agency and client side.
Since then, Natasha has firmly established herself as a trusted PR and marketing adviser with a strategic approach. With a career spanning more than two decades, Natasha has held senior roles with international and local technology and media brands including IDG Communications, IDC, FST Media, Hummingbird, Finware, Logica and Open Text. Specialising in technology, digital, channels, financial services and business markets, Natasha has demonstrated expertise in high-level strategy as well as tactical marketing, PR and content execution.
David Chenu is a senior marketing leader who has spent over 20 years working in consumer marketing, building brands, strategies and implementing marketing programs.
He has worked on local and global brands with companies such as Unilever, Nestle, CSR Sugar and Tassal Salmon. His passion for food and excellent strategic planning led him to take up senior marketing roles at Meat & Livestock Australia and Horticulture Innovation Australia. His experience has involved strategic brand planning, sales strategies, digital and content strategies, social media plans, marketing analytics, new product development, business development and the leading and mentoring of teams.
David has developed over 200 marketing plans in the last ten years which have been widely acknowledged for their commercial success
After graduating from University with a bachelor of economics his professional development has been complemented by ongoing executive leadership education through, Wharton Business School, Mount Eliza Business School, AGSM (University NSW) & Future Point of View (USA) management programs. He also graduated from the Australian Institute of Company Directors. David’s first job was a chef at Berowra Waters Inn which proved to be an inspiration thought his career.