Taco Bell was voted the best Mexican restaurants in the US. Surely this is wrong, right? We expect truth in advertising, or at least “believable” claims, right? How could an entire nation vote a fast food chain to be the best authentic-food restaurant in the country???
Actually, that wasn’t the claim. There’s more to the story… Read more
With all of my technology-savviness, I’m still an old-school marketer. The marketing profession for me was never just about the messaging, or the promotional channels, whether it was ATL or BTL. It wasn’t just about the website visits, open rates, CTRs and CPC. It wasn’t really about the technology either – the CRM, the Marketing Automation, the CMS or any other f***ing TLA. I get it – as marketers, we are measured and monitored, and we do have to deliver on those, however, we, as marketing professionals, have lost sight of what is really important, and all of the various factors and fundamentals that make the marketing profession what it really is.